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these are the brand values that laid the road map for Ettore Bugatti and that continue to provide the trajectory for Bugatti Automobiles today.
French artist Bernar Venet has been invited by Bugatti, legendary supercar-maker, to create a work of art that combines the artist’s vision and passions with Bugatti’s celebrated Grand Sport. Through a congenial synthesis of artistic concept and technical possibilities, Venet has created an object that integrates the symbol of speed with a fascinating, painterly exterior and an interior that alludes to haute couture.
Bernar Venet´s approach is radically different from these movements and art works. He takes on the
Bugatti Grand Sport by selecting a totally original solution, which distinguishes itself from the more
traditional work of his predecessors. The application of mathematical formulae calculating the
enormous power of the Bugatti engine on the car itself, allows him to implement the self-referential
character inherent for his paintings. In doing so he pays tribute to the genius of technological science
as well as the German Know-How of automobile production.
In his 2012 artistic adaptation and exploration of the Bugatti Grand Sport Bernar Venet has combined image and object to highlight the fascination with this model’s absolute beauty and speed. His work unites a conceptual approach and sculptural craft on equal footing. In this work for Bugatti, Venet links the Pop artists’ claim to the car as a canvas with the utilization of every technical and aesthetic means available for designing the fastest and costliest car in the world today. Venet incorporates signs taken from the realm of production into his visual idiom and creates a total work of art that harmonizes object and outer surface, interior and exterior, and evokes the exhilarating speed of the Bugatti Grand Sport.